It’s a new brand day! 27 Sep 11
It’s been almost 4 years since we started Brightbox, and our little hand drawn box logo has worked hard and served us well over this time – brightly adorning the chest of many a well-dressed ruby developer!
However, we felt that as we launch Brightbox Cloud and continue to grow, it was time for a review of our brand identity.
We collaborated with the awesome guys at Fudge Studios and PJD to develop the new identity which conveys more clearly what we consider are the distinguishing characteristics of Brightbox as a company: “clarity”, “openness” and “transparency”. Also, we like the colours ;)
Public launch of Brightbox Cloud
I’m happy to announce that the official launch of Brightbox Cloud will be on 3rd October 2011 (less than a week to go!), and the new website is now live.
Also, as you can see at the top of the page here, we’ve relabelled our established Ruby hosting service to “Brightbox Ruby”, to distinguish it from Brightbox Cloud.
Oh, and yes, there will be t-shirts.
4 months ago Will Jessop said:
It’s not terrible, but it kind of looks like a plaster. The second thing that struck me was that it looks like something a branding company would come up with. I preferred the old one, but it’s your business!
4 months ago John Leach said:
Our focus groups told us the old logo didn’t look enough like a plaster. Thanks for the feedback though Will!
4 months ago Rahim said:
I like it!
That said, I’m going to be sorely disappointed if you’re next conference give-away isn’t branded plasters.
4 months ago Richard Smith said:
Like it, clean and bright, unlike the last bit of ruby array parsing I just wrote.