The “branding” of Brightbox 16 Aug 07
As you might have noticed, we’ve started to roll out a new logo. Up until a week or so ago, Brightbox was just a name we were using – there was no “branding” or logo as such, so I thought it was about time I put my designer hat on and came up with something! After days of playing about into Fireworks with different shapes and styles it was all looking either too clinical or “corporat-ey” or too “web2.0-ey” – just couldn’t find something that worked.
So, resorting to the good old pen and paper, I tried just sketching out a couple of ideas.
Three minutes and two pages later, there it was :)
From rough sketch to finished “box” took 4 steps (and another 4 minutes):
- “Scanned” in the sketch by taking a photo on my mobile (Sony Ericsson K800i)
- Sent the photo to my Mac via Bluetooth
- Increased the brightness/contrast in Photoshop to make the lines clearer (flickr)
- Imported the image into Illustrator and used the “Trace” command to simplify the edges and convert to vector (flickr)
Done. Not bad for 10 minutes work or so?