Brightbox Blog » branding http://blog.brightbox.co.uk Fri, 02 Dec 2011 12:56:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 It’s a new brand day! http://blog.brightbox.co.uk/posts/its-a-new-brand-day http://blog.brightbox.co.uk/posts/its-a-new-brand-day#comments Tue, 27 Sep 2011 11:35:21 +0000 Jeremy Jarvis http://blog.brightbox.co.uk/?p=2109

It’s been almost 4 years since we started Brightbox, and our little hand drawn box logo has worked hard and served us well over this time – brightly adorning the chest of many a well-dressed ruby developer!

However, we felt that as we launch Brightbox Cloud and continue to grow, it was time for a review of our brand identity.

We collaborated with the awesome guys at Fudge Studios and PJD to develop the new identity which conveys more clearly what we consider are the distinguishing characteristics of Brightbox as a company: “clarity”, “openness” and “transparency”. Also, we like the colours ;)

Public launch of Brightbox Cloud

I’m happy to announce that the official launch of Brightbox Cloud will be on 3rd October 2011 (less than a week to go!), and the new website is now live.

Also, as you can see at the top of the page here, we’ve relabelled our established Ruby hosting service to “Brightbox Ruby”, to distinguish it from Brightbox Cloud.

Oh, and yes, there will be t-shirts.

]]> http://blog.brightbox.co.uk/posts/its-a-new-brand-day/feed 4 The “branding” of Brightbox http://blog.brightbox.co.uk/posts/the-branding-of-brightbox http://blog.brightbox.co.uk/posts/the-branding-of-brightbox#comments Thu, 16 Aug 2007 15:43:36 +0000 Jeremy Jarvis http://blog.brightbox.co.uk/posts/the-branding-of-brightbox As you might have noticed, we’ve started to roll out a new logo. Up until a week or so ago, Brightbox was just a name we were using – there was no “branding” or logo as such, so I thought it was about time I put my designer hat on and came up with something! After days of playing about into Fireworks with different shapes and styles it was all looking either too clinical or “corporat-ey” or too “web2.0-ey” – just couldn’t find something that worked.

So, resorting to the good old pen and paper, I tried just sketching out a couple of ideas.

Three minutes and two pages later, there it was :)

From rough sketch to finished “box” took 4 steps (and another 4 minutes):

  1. “Scanned” in the sketch by taking a photo on my mobile (Sony Ericsson K800i)
  2. Sent the photo to my Mac via Bluetooth
  3. Increased the brightness/contrast in Photoshop to make the lines clearer (flickr)
  4. Imported the image into Illustrator and used the “Trace” command to simplify the edges and convert to vector (flickr)

Done. Not bad for 10 minutes work or so?

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