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	<title>Brightbox Blog &#187; business</title>
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		<title>VAT camp</title>
		<link>http://blog.brightbox.co.uk/posts/vat-camp</link>
		<comments>http://blog.brightbox.co.uk/posts/vat-camp#comments</comments>
		<pubDate>Wed, 22 Aug 2007 07:00:14 +0000</pubDate>
		<dc:creator>Jeremy Jarvis</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[tax]]></category>
		<category><![CDATA[vat]]></category>

		<guid isPermaLink="false">http://blog.brightbox.co.uk/posts/vat-camp</guid>
		<description><![CDATA[This could well be *the* dullest subject to blog about &#8211; but since there always seems to be a fair amount of confusion over VAT (Value Added Tax) and to whom it should be charged, especially when selling goods or services internationally, I thought it would be useful to explain how we&#8217;ll be implementing VAT [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.brightbox.co.uk/wp-content/uploads/2007/08/bored.jpg" alt="Dull" class="content_image" /></p>
<p>This could well be *the* dullest subject to blog about &#8211; but since there always seems to be a fair amount of confusion over <a href="http://en.wikipedia.org/wiki/Value_added_tax" target="_blank">VAT</a> (Value Added Tax) and to whom it should be charged, especially when selling goods or services internationally, I thought it would be useful to explain how we&#8217;ll be implementing VAT into our payments system for Brightbox.</p>
<p>No? well ok, don&#8217;t worry. But if you&#8217;re interested or have nothing to do, read on&#8230;</p>
<p><span id="more-13"></span>In simple terms, VAT is a sales tax (17.5% in the UK) collected on sales and paid on purchases with the balance paid (or reclaimed if negative) to <a href="http://www.hmrc.gov.uk/" target="_blank">HMRC</a>. Sounds simple, huh? Not really. In fact it&#8217;s seemingly impossible for even qualified accountants to keep up with the innumerable rules, exclusions, special exceptions and so on which make up the law on VAT.</p>
<p>Even greater confusion occurs when it comes to selling goods or services internationally. As a VAT registered business in the UK, it seems we have to treat sales to customers in the following regions/categories differently:</p>
<ul>
<li>UK-based customers (businesses and individuals) = <strong>VAT is added</strong></li>
<li>EU countries (individuals and non VAT registered businesses) = <strong>VAT is added</strong></li>
<li>EU countries (businesses with VAT registration number) = <strong>VAT is <em>not</em> added</strong></li>
<li>Non-EU countries (businesses and individuals)  = <strong>VAT is <em>not</em> added</strong></li>
</ul>
<p>I&#8217;m (thankfully) no expert, but based on what I&#8217;ve read and advice from our accountant &#8211; this is how we&#8217;ll be incorporating VAT into our payments system.</p>
<p>Thanks for reading :)</p>]]></content:encoded>
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		<title>The &#8220;branding&#8221; of Brightbox</title>
		<link>http://blog.brightbox.co.uk/posts/the-branding-of-brightbox</link>
		<comments>http://blog.brightbox.co.uk/posts/the-branding-of-brightbox#comments</comments>
		<pubDate>Thu, 16 Aug 2007 15:43:36 +0000</pubDate>
		<dc:creator>Jeremy Jarvis</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brightbox]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://blog.brightbox.co.uk/posts/the-branding-of-brightbox</guid>
		<description><![CDATA[As you might have noticed, we&#8217;ve started to roll out a new logo. Up until a week or so ago, Brightbox was just a name we were using &#8211; there was no &#8220;branding&#8221; or logo as such, so I thought it was about time I put my designer hat on and came up with something! [...]]]></description>
			<content:encoded><![CDATA[<p>As you might have noticed, we&#8217;ve started to roll out a new logo. Up until a week or so ago, Brightbox was just a name we were using &#8211; there was no &#8220;branding&#8221; or logo as such, so I thought it was about time I put my designer hat on and came up with something! After days of playing about into Fireworks with different shapes and styles it was all looking either too clinical or &#8220;corporat-ey&#8221; or too &#8220;web2.0-ey&#8221; &#8211; just couldn&#8217;t find something that worked.</p>
<p>So, resorting to the good old pen and paper, I tried just sketching out a couple of ideas.</p>
<p>Three minutes and two pages later, there it was :)</p>
<p><img src="http://farm2.static.flickr.com/1045/1055944816_d70a640bf0.jpg?v=0" class="content_image" height="375" width="500" /></p>
<p>From rough sketch to finished &#8220;box&#8221; took 4 steps (and another 4 minutes):</p>
<ol>
<li>&#8220;Scanned&#8221; in the sketch by taking a photo on my mobile (<a href="http://www.sonyericsson.com/spg.jsp?cc=global&amp;lc=en&amp;ver=4001&amp;template=pp1_1_1&amp;zone=pp&amp;lm=pp1&amp;pid=10407">Sony Ericsson K800i</a>)</li>
<li>Sent the photo to my Mac via Bluetooth</li>
<li>Increased the brightness/contrast  in Photoshop to make the lines clearer (<a href="http://www.flickr.com/photos/brightbox/1055092487/" target="_blank">flickr</a>)</li>
<li>Imported the image into Illustrator and used the &#8220;Trace&#8221; command to simplify the edges and convert to vector (<a href="http://www.flickr.com/photos/brightbox/1075657703" target="_blank">flickr</a>)</li>
</ol>
<p>Done. Not bad for 10 minutes work or so?</p>]]></content:encoded>
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